Stay off the grass please!
Great session this morning in the Phoenix Park. I had a bit of a strain on my arch all week so I decided it would be best to do a session on the grass. We did a pyramid in the Phoenix Park. The session was 2 x 1.5K, 1K, 800M, 600M and 400M. A little over 5 miles in total of running. There was a good bunch of guys to work with. The pace felt quite easy for the most part. I felt I had to put the effort into the 400M to get close to the 60 second mark but the other distances felt really comfortable.
We ran the session as a group, taking turns upfront. I like this approach as it avoids racing and makes you work hard. I was happy with my overall stamina building up a sizeable distance on the last few (1K and 1.5K). Although the distances in the Polo grounds are all short it works to your advantage and is a great motivator. Long run in the morning, will keep it at 7.00 minute pace and do 12 miles, I’m still a bit stiff.
Off to America next week. Hope to keep the sessions going and work on the speed but maybe with slightly less than my now average 80 miles per week.
Social Login
Increasingly we are seeing social login being used on the web, and why not? Facebook the most popular has in excess of 850 Million registered users. Back in 2011 the HBR wrote a great article on the topic. The wrote “ social login can be a huge marketing “force multiplier” in every business’s two core tasks: acquiring customers, and selling them products and services.”
As the web is rebuilt around people social login offers the ideal opportunity for any business that wants to build up a network of users. Social login is shown to boost conversion rates up to 50 percent. Some of the other great reasons to give it a try are:
- Rapid signup/user adoption: People won’t need to type a thing, they’ll simply grant your system access to their existing credentials.
- Photo integration: Social networks allow you to import the photograph of the user into your system immediately.
- Email contact: Many social networks allow you to pull in contact details from the user (such as an email address), making it very easy to allow you to communicate with users.
- Spam reduction: Because social networks authenticate individuals and generally don’t allow multiple accounts, the likelihood of false identities and spammers goes down.
Added to these points data from HBR shows that each login visitor using social share generates an average of 13 referral visitors to a website. Give it a go today.